Stay Protected with Anti-Counterfeiting Solutions from New Momentum
In 2007 the International Anti-Counterfeiting Coalition (IACC) found that close to 80% of counterfeits seized by U.S. customs authorities originated in China. 80% of counterfeits sold worldwide are produced in China. As China continues to steal brand values from legitimate manufacturers, counterfeiting has doubled in size and growth causing it to be coined the crime of the new decade. Counterfeit products ranging from breakfast cereals to medicine have caused injuries and sometimes even death for some unsuspecting customers. The U.S. Commerce Department estimates indicate that close to 20% of consumer products in the Chinese market are fakes. Such counterfeits can easily corrode the real brand’s image and reputation. Seen as a disease that seriously derails global business, counterfeiting ensures loss of brand, revenues and also jobs.
Ever since China became part of the WTO in 2001, it has been subject to the same Trade-Related Aspects of International Property Rights (TRIPS) agreement that the U.S. and other countries follow. So despite having similar protections against counterfeiting as the United States, China finds it difficult to curtail these nefarious activities and the scale of this activity has become too large to fully close down. Therefore the only solution out for enterprises is to put in place anti-counterfeiting solutions. New Momentum’s anti-counterfeiting solutions can provide able protection against such fraudulent products in the market and stop them from infringing on your brand.
Anti Counterfeiting Solutions from New Momentum
Product counterfeiting has been termed by the Federal Bureau of Investigation (FBI) as the crime of the 21st century. Earning that title is no mean task for counterfeiters who know that their annual counterfeit and gray market sales amount to a whopping $300-600 billion! So why should someone else gain from your unique intellectual property aspects? It is time to value your IP and protect it to save your enterprise and its unique selling propositions. Invest in New Momentum’s anti-counterfeiting solutions which offer complete online fraud protection solutions. These solutions will help retain distributor loyalty and also safeguard your brand image and reputation. Read up on our anti-counterfeiting solutions in our white papers.