Brand management solutions from New Momentum
With e-commerce facilitating the growth of counterfeiting and grey markets, global brand management has become even tougher for manufacturers. Maintaining a strong brand worldwide is the key to increasing and maintaining a strong customer base. Very often purchase decisions are based on brand reputation alone, so when inferior and cheaper counterfeits of your products flood the Internet, it impacts the perception of your brand worldwide. That is why you need a brand protection solution like New Momentum for effective global brand management. New Momentum’s SaaS-based software searches the Internet 24/7 for violations; it prioritizes and analyses the violations and presents them to users in an easy-to-use dashboard.
Effective online brand management solutions: New Momentum
Finding and shutting down counterfeits has become one the most important steps in effective global brand management. When a brand owner reduces the amount of counterfeit and grey market sales of his products, confidence in his brand is restored. Unlike other online brand management solutions, New Momentum delivers counterfeit or grey market data via web portal. The New Momentum solution also includes a comprehensive, multi-dimensional market intelligence cube, from which custom report views and even user formatted data export files can be created. Click Here to check out our white paper on New Momentum’s international brand management solutions.
International brand management solutions: New Momentum
Companies are struggling to answer the question of ‘how to protect their intellectual property in a rogue
world—particularly when outsourcing to low cost regions?’ The New Momentum solution for brand management gives you the ability to:
• Find new targets and networks that sell counterfeits
• Locate large players
• Better model to find consistent trends
Read more about New Momentum and its enterprise risk management solutions.