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Total Solution Experience

Brand protection solution that includes investigation and enforcement

 

The Total Solution Experience

To recover revenue lost to counterfeits and gray market sales, companies need to find the culprits, investigate, decide on a method of enforcement, and, most important, shut them down. New Momentum’s Brand Protection Solutions offer help in every area of revenue recovery.

New Momentum’s standard SaaS-based offering is unsurpassed in the first step of revenue recovery—visibility. It also plays a key role in analysis and documentation.

Standard offering:

  • Advanced “search, cleanse and deliver” technology that gives you real-time, 24/7 “running when you’re not” data and analysis, typically providing customers with three times as much success as competitors
  • “Actionable intelligence” delivered to your custom dashboard and in email alerts, resulting in major productivity increases and best -margin target opportunities
  • A leading-edge SaaS-based solution that is up and running in days —not months or years

An End-to-End Brand Protection Solution

Now, New Momentum’s Total Solution Experience provides you with assistance in every area of revenue recovery that you require—from the visibility that our standard package offers through enforcement.The figure below shows the four steps to successful revenue recovery and details the areas in which New Momentum offers services.

A typical investigation and enforcement plan

  • Due-Diligence Investigation of Low-price, High-Volume Targets Identified by New Momentum
    • Identify whether subject is legally registered, has history of counterfeiting (court checks), general business profile, etc

  • Test Purchase From Target
    • Undercover (UC) purchase of product
      • Ensure proper UC backstopping of company making purchase
        • Legitimately set up UC Company
        • Mask Internet site ownership
        • Bank account in UC company name (wire transfers to target companies provide valuable information for civil or criminal action)
      • Decide on approach (due diligence often provides approach)
      • Contact with target company (email, phone, in-person)
        • Have “story” to tell about how/why going to them
        • Complete the purchase (wire transfer if possible)
        • Maintain “chain of custody” records for product purchases
      • Analysis of product by in-house engineers to determine authenticit
  • Civil Actions
    • Coordinate actions with in-house and outside counsel
    • Cease and desist letters, signed agreements with counterfeiters & grey marketers to cease activity
    • Civil litigation

  • Criminal Action
    • Liaise with US and international law enforcement agencies (FBI, ICE, USAO, international counterparts, etc.)
    • Raids and search warrants
    • Arrests, convictions

  • Re-purchases to ensure counterfeits have ceased illegal activity