No more worry about channel integrity: NewMomentum
The unprecedented increase in gray market sales not only impacts bottom line revenues but also affects precious brand value. The only way to stop such activity is to monitor the legitimate channels to be able to put a check on rogue distributors. Monitoring identifies legitimate distributors selling your products at the wrong price or outside of their assigned territories, and also identifies both genuine and counterfeit products being offered by unauthorized distributors. Maintain channel integrity easily with NewMomentum’s gray market and reseller pricing violation solutions and stop the revenue loss associated with these damaging activities. By policing your channel distribution partners, NewMomentum’s solutions can gauge if there are issues with gray market sales and partner pricing and help you take the steps to correct them.
Channel Integrity assured with New Momentum
Gray market profits go to the distributor, instead of you as the legitimate brand owner, and offenses are often difficult to detect. Some authorized distributors who have high volumes of a particular product will sell that product outside of their designated markets and regions. Others will sell within their designated territories, but commit MAP violations by offering the product at a higher or lower price than Minimum Advertised Price. And still other distributors who are not even part of your authorized channel will gain access to your product and sell it, keeping 100% of the profit they make by doing so. NewMomentum’s comprehensive solutions that daily monitor and store sales offering information enable your company to get a historical record of activity in the field, insuring ongoing channel integrity. This information can be utilized for immediate enforcement activity with the suspect distributor, or in year-end negotiations for volume bonuses or changes to product pricing. NewMomentum provides a detailed account of your online sales channel to understand their activities and insure agreements are being met. Read more about our sales channel management solutions.