Enterprise Brand Protection with New Momentum’s Enterprise Brand Intelligence
How High Tech, Pharmaceutical and Luxury Goods Manufacturers Can Protect Their Brand From Unauthorized Distribution
Our Enterprise Brand Protection solution is a software-as-a-service (SaaS) offering, providing global enterprises, with dynamic daily visibility into a broad variety of market intelligence data that can be used to identify suspect products and companies. This visibility enables a proactive response to head-off counterfeiting before it affects your bottom line.
Enterprise Brand Intelligence: Brand Protection for the High Tech Industry
We continuously monitor the open market for buy/sell listings of products and part numbers, utilizing sophisticated search agents, which are able to capture detailed market data from a broad variety of market source types including:
- Franchise and large distribution websites,
- Independent and gray market websites,
- Email-based forums that aggregate buy/sell listings
- Trade boards
- Auction sites
- Chat
- B2C sites
- Blogs
- B2B sites
Unlike all other offerings of its type, New Momentum data is delivered via web portal directly to the customer in a comprehensive, multi-dimensional market intelligence cube, from which custom report views, personalized dashboards and even user formatted data export files can be created.
All data is accessible and utilized within an intuitive user interface providing investigators with the ability to develop and manage case histories, analyze evidence and better understand associations between suspect companies, partners and related contacts.
Enterprise Brand Protection for the Pharmaceutical Industry
Counterfeit Pharmaceuticals Highjack a Legitimate Manufacturer’s Brand and Profits
How Pervasive is the Pharmaceuticals Counterfeiting Problem?
According to the Center for Medicine in the Public Interest, worldwide counterfeit sales are increasing at about 13 percent annually—nearly twice the pace of legitimate pharmaceuticals—and could become a $75 billion industry by 2010. At present, the ability of law enforcement agencies
for counterfeit detection and
protection is negatively affected by a shortage of financial resources, a lack of coordination between countries and weak
anti-counterfeiting laws in some regions.
Pharmaceuticals purchased over the Internet are a major and growing source of counterfeit medicines in the US as well as other countries.
The solution: New Momentum’s Enterprise Brand Intelligence
Our advanced web mining technology gives pharmaceutical manufacturers greater visibility into the global internet activity on a dynamic 24/7 basis. A custom dashboard and email alerts keep the brand security group apprised regarding new potential counterfeit activity.
The New Momentum solution gives you the ability to:
- Find new targets and networks that sell counterfeits
- Locate large players
- Better model to find consistent trends
Success story: Tier 1 pharmaceutical company:
Challenges
- Lost revenue on XYZ drug due to:
- Counterfeits
- Genuine product diversion
- Patient Safety and Population Wellness
- Product origin from outside US
Results:
- 530 suspect companies found in the first 8 weeks
- 1,750 new suspect URLs found in the first 8 weeks
- 6 large-scale, potential “syndicate” rings found in the first 6 weeks
- Cost of test buys reduced by 80%
Enterprise Brand Intelligence: Brand Protection for the Luxury Goods Industry
While the internet makes it easy for counterfeiters and gray market operators to have ready access to consumers and markets, it also provides manufacturers with a means to shut down counterfeit and gray market activity. New Momentum has taken sophisticated search engine and advanced web-mining technology to the next level to provide continuous real-time monitoring of the Internet for buy and sell listings. Manufacturers can easily spot the perpetrators through inappropriate discounts, volumes, dates or geographies. They also receive real-time alerts on questionable activity.
One major European luxury goods manufacturer has become one of the most counterfeited brands in the industry. Approximately 1% of the goods that bear its trademark design are believed to be authentic.
Its one-month pilot with New Momentum:
Counterfeit losses found: Tracking just 12 current-season products, the New Momentum solution found 177 commercial suspects selling more than 38,000 items worth more than $80 million in revenue.
Recoverable Revenue: Using the Alliance for Gray Market and Counterfeit Abatement (AGMA) and KPMG estimate that conservatively 25% of revenues lost to counterfeits and gray market activity can be recovered, this company could recover more than $20 million in lost revenues on just these 12 products. And that’s just what was found in one month.
With New Momentum, Luxury Goods companies can:
Monitor billions of site registrations and emails in real time
Analyze and prioritize the most likely suspects
Investigate using WhoIs and IP ownership
Document all activities associated with each case
Use our investigation and enforcement services to shut down illegal operations
Recover lost revenue