Resources
White papers
Luxury Goods – A Dollar Lost is Not a Dollar Earned
The counterfeit and gray market luxury goods trade is so big that experts estimate it to be anywhere from $300-600 billion globally. That’s a wide range – and rightly so. While this range includes the guys on the corner with the obviously fake Rolexes and Kate Spade bags, the counterfeit and gray luxury goods market participants are incredibly sophisticated. Not only are the counterfeiters making copies, they are making “supercopies” that employees of well-known luxury goods manufacturers cannot distinguish from legitimate product.
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Four Ways to Stop Counterfeit Pharmaceuticals
We know that large amounts of counterfeit drugs have entered the US drug distribution system. According to the World Health Organization (WHO), 10% of the global drug supply is counterfeit. In some countries, this percentage exceeds 50%, states the Food and Drug Administration (FDA). Reported counterfeit incidents in 2007 involved 112 countries and 639 branded, generic, and over-the-counter (OTC) drugs, according to the Pharmaceutical Security Institute -- and most instances go unreported because “you don’t know what you don’t know.” …
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How to Stop Gray Market and Counterfeit Piracy
Theft. Piracy. Counterfeits. Gray market activity. These words and theirimplied threat to any company’s bottom line intimidate even the most intrepid executive. While some executives chalk up gray market activity as “the cost of doing business,” New Momentum and Archstone Consulting believe that companies can proactively recapture lost revenues, market share, and brand reputation through tightening their value chains. They can accomplish this by implementing.
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Fighting High-Tech Counterfeiting
with High-Tech Solutions
Facing the possibility of losing more than $100 billion in revenue each year, global IT companies need a multi-front offense to combat counterfeiting and supply-chain risk management software solutions promises to be a key factor in that strategy.
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Benefits of the SaaS Delivery Model
New Momentum defines software-as-a-service (SaaS) as an application delivery model that is web-based, has a subscription-based fee structure and builds upgrades into the subscription pricing of the application. It is deployed as multi-tenant or single-tenant standard code that is maintained and upgraded by the vendor.
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Intellectual Property Fraud Protection
Do you know what counterfeits are costing your company?
Outsourcing and globalization have numerous benefits, but they have a significant downside—the proliferation of counterfeits and sales through unauthorized channels. Semiconductor manufacturers are losing billions every year to counterfeits and the gray market. In 2006 U.S. Customs recorded over 15 billion IC imports‐‐about 500 every second. Results of a study conducted by AGMA (Association for Abatement of Gray Market and Counterfeits) and KPMG, showed that one out of every ten IT products contains counterfeit semiconductors. That means 1.5 billion of those imported ICs are likely counterfeit…about 50 counterfeits every second flooding into the US. Do you know how many of those 1.5 billion (and the number is growing all the time) are yours? Most semiconductor manufacturers don’t realize the extent of their revenue loss to counterfeits.
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Revenue Recovery
The thieves are loose — This is an era of credit card theft, ATM theft, cell phone account theft, and identity theft. It is also an era of assault on the brands of enterprises, and big time. Brand and IP intelligence protection has all the excitement of a Bruce Willis chase. No, it is more exciting as it really counts. The only place a Bruce Willis film counts is in box office revenues and that is small change when compared to revenues of major electronic enterprises. Loss of revenue caused by counterfeiting and gray market incursions into an enterprise’s brand status and intellectual property rights has become serious business.
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Case study
Brand Protection
Companies are struggling with how to protect their intellectual property in a rogue world—particularly when outsourcing to low cost regions. One Tier 1 global enterprise found that the combination of setting up an “intelligence” department within the company, and a new Brand/Intellectual Property Protection software solution from New Momentum helped them protect their brand and their revenues.
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