Reliable solutions to counter grey market sales: New Momentum
Grey market products can be as damaging and costly as counterfeits to a manufacturer . The sales of these grey market products have a negative impact on customers who are expecting the original manufacturer’s warranty. It also affects your revenues and your legitimate channels as well. Typically products find their way into the grey market when your authorized channel releases your products to unauthorized dealers who then sell them at high discounts. They also quite typically represent the products as legitimate. Also, very often these are older products, which have been dumped because newer models are available. The entire grey market sales process takes sales away from new products, and affects your distributor loyalty. New Momentum’s SaaS-based software has a propriety search capability that can find where and at what price your products are being sold globally. Armed with this data, you can take action against the violators. Read more about New Momentum’s enterprise risk management solutions.
Get rid of that grey market product with New Momentum
Grey Market products create disruptions with the “good” distributors in your channel—the ones who are keeping their agreements. Unfortunately, these good partners lose sales to the grey market. If they believe that there is unfair competition from a growing grey market, they’ll drop you as a manufacturer. So how can you ensure that a situation like that doesn’t arise? New Momentum has the answer. Armed with New Momentum’s SaaS-based software you can now take action against violators. Click Here, to read New Momentum’s white paper on ways to stop the erosion caused by of grey market products.
Say No to grey market products: New Momentum
Grey market products, these words and their implied threat to any company’s bottom line can intimidate even the most intrepid executive. While some executives chalk up grey market activity as “the cost of doing business,” New Momentum believes that you can proactively recapture lost revenues, market share, and brand reputation through tightening your value chains. With New Momentum’s solution, you can track the distributors who are responsible for unloading these products on the grey market, and take necessary action against them. Click Here to find out more about how New Momentum can help your company reduce the impact of grey market product.