MAP Enforcement - Necessary to Regulate Prices
Manufacturers and suppliers have their own pricing guidelines that online retailers need to adhere to. MAP or Minimum Advertised Price is an arrangement that prohibits resellers or dealers from advertising a manufacturer’s product below a certain minimum price. It is critically important to manufacturers who sell their product on the Internet. Monitoring your own Minimum Advertised Price can be time consuming and an expensive undertaking. NewMomentum’s MAP Enforcement solution detects, records product pricing activity, and alerts you to the true price structure of your goods.
MAP Enforcement Policies and Effective Monitoring
MAP Enforcement solutions from NewMomentum allow the manufacturer to protect brand equity and margin profits. Our MAP Monitoring Program:
• Monitors the prices advertised by your authorized channel, including in-cart pricing, to insure adherence to MAP agreements.
• Keeps tabs on your authorized dealers and partners who are not adhering to their side of the agreement.
• Allows you to stay in control of your distributors’ activities
• Can monitor your competitors’ sites to compare their pricing structure to yours
• Ensures that you are not being undercut by competitors
• Makes sure you know when there is a change in market dynamics
If you are a brand owner and looking for a MAP enforcement service, NewMomentum’s MAP Monitoring services can help you receive the data you need to regain control of your product pricing. Want to gain an edge over your competitors through comparison price monitoring and market analysis of specific products? Contact us today!