Minimum Agreed Pricing from New Momentum
MAP, or Minimum Advertised Price is essentially an arrangement wherein suppliers can set a lower limit on the prices its resellers may advertise for the supplier's products. These MAP Policy programs may take the form of a unilateral policy imposed by the supplier or an agreement between the supplier and its resellers. There are occasions where resellers sell your products on the Internet at a lower-than-minimum advertised price and this can eventually damage distributor loyalty, margins, and most importantly your brand. Yet, most manufacturers don’t have the internal resources or expertise to effectively identify the violators and stop these unauthorized activities. MAP Enforcement solutions from New Momentum allow the manufacturer to protect its channel by insuring product listings are appropriate for the market and the price structure is correct. Know more about New Momentum’s retail price maintenance and minimum retail price programs.
Get the Minimum Advertised Price advantage
Did you know that monitoring through Minimum Advertised Price agreements insures consistent pricing for consumers and profit for sellers and ultimately brings about an ongoing support channel for customers who require a retailer’s support for product purchase? New Momentum’s MAP Monitoring programs are a means of encouraging a fair and reasonable minimum advertised price so that consumers can ultimately receive the availability, expertise and service deemed to be in keeping with the manufacturer's standard of quality for that product.