Steer clear of counterfeits with NewMomentum’s online brand protection
The proliferation of online commerce over the past decade has given rise to counterfeit / gray market sales in unprecedented volumes. Today virtually anyone with basic computer skills can develop and open an online marketplace to sell illegal product. These issues are as old as the patent office itself. What is new is the globalization of commerce and the ease with which goods can be offered for sale. Plus, safe payment methods for transactions have given a level of confidence to the consumer to purchase online. Such advances give legitimate businesses the opportunity to sell products globally, greatly extending their current markets. But they also give illegal sellers of product a cheap, simple, efficient method to go to market NewMomentum’s online brand protection solutions can help identify what products are being sold illegally, in what quantities, and at what price; on which sites the products are being sold; who is selling them; and how to shut them down. Better yet, NewMomentum and its extensive network of investigative and enforcement partners can do the shutdowns for you.
What NewMomentum’s online brand protection services do for our clients:
• Monitor globally on a daily basis for illegal activity
• Automatically classify and rank the offenders
• Shutdown offending listings on marketplace sites, and track success in these efforts
• Automatically generate C&D or other types of correspondence
• Perform test buys to confirm illegal product sales
• Provide audit trails of evidentiary information for enforcement actions
NewMomentum’s online brand protection software’s ability to provide detailed information at the product, seller, and individual listing levels allows your company to make informed decisions on where to spend your brand protection dollars most effectively.