Tackling Pharmaceutical Counterfeiting with New Momentum’s Pharmaceutical Anti-Counterfeiting Solutions
Within the legitimate U.S. supply chain, medicines are commonly sold directly by pharmaceutical companies to major authorized distributors, which then supply them to hospitals and pharmacies where they are dispensed to patients. However, drugs may also move sideways from the authorized distributors to middlemen or secondary wholesalers who sell drugs to one another. It is at this point that fake or unapproved and potentially dangerous drugs from other countries can enter the U.S. supply chain. Pharmaceutical counterfeiting is a "lose-lose" situation for consumers, governments, and legitimate manufacturers as well. New Momentum’s Enterprise Brand Intelligence pharmaceutical anti-counterfeiting solution gives you visibility into the worldwide market, and provides real-time information formatted in a way that’s easy to use. Check out our white papers to learn more about our pharmaceutical anti counterfeiting solutions and their benefits.
Efficient Pharmaceutical Anticounterfeiting Solutions
Pharma Counterfeiting has significant social and economic consequences. Most importantly, consumers don't get the safe and effective products they pay for and, instead, may be put at significant risk. On the economic side, legitimate manufacturers of pharmaceuticals suffer from patent and copyright infringement. Counterfeiting, in reality, "hijack" the brand. Additionally, counterfeiters take full advantage of the fact that someone else paid the upfront money for research and development expenses; all counterfeiters have to do is to copy the product.
Governments lose as well. Huge amounts of resources are necessary to combat product counterfeiting; there is also a negative effect on tax revenues. In fiscal year 2001, U.S. Customs seized over $57 million in counterfeited and pirated products, which represented a significant loss in taxes. Additionally, health plans are being defrauded.
New Momentum’s pharma anti counterfeiting solutions can easily help find the violators and shut them down so you that pharma counterfeiting can be stopped and you can recover the precious revenue and brand reputation lost to counterfeits. Read up about us, click here.